Privacy Policy

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Request a quote or booking
• Contact us via phone, email, or contact form
• Subscribe to our communications
• Provide feedback or testimonials

This information may include:

• Name and contact details (phone number, email address)
• Company name and address
• Job site location and project details
• Payment and billing information

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address and browser type
• Operating system and device information
• Pages viewed and time spent on pages
• Referring website addresses

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your booking requests
• Communicate with you about services, quotes, and bookings
• Send invoices and process payments
• Respond to your enquiries and provide customer support
• Improve our website and services
• Comply with legal obligations and resolve disputes
• Send marketing communications (with your consent)

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Contract Performance: To fulfil our contractual obligations when you book our services
• Legitimate Interests: To operate and improve our business, provided this does not override your rights
• Legal Obligation: To comply with applicable laws, regulations, and legal processes
• Consent: Where you have given explicit consent for specific purposes (e.g., marketing emails)

4. How We Share Your Information

We do not sell, trade, or rent your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our business (e.g., payment processors, email services)
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

All third parties are required to maintain the confidentiality of your information and use it only for the purposes we specify.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Booking and customer records: Up to 7 years for accounting and legal compliance
• Marketing communications: Until you unsubscribe or request deletion
• Website analytics data: Up to 26 months

6. Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate information
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests or for marketing
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at hello@rmccherrypickerhire.co.uk or call 0800 852 7795.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device.

We may use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: To understand how visitors use our site
• Marketing Cookies: To deliver relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure SSL encryption for data transmission
• Regular security assessments and updates
• Restricted access to personal data
• Secure data storage and backup procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the UK. When we do so, we ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

RMC Cherry Picker Hire
Email: hello@rmccherrypickerhire.co.uk
Phone: 0800 852 7795

14. Supervisory Authority

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated:

Information Commissioner's Office
Website: www.ico.org.uk
Helpline: 0303 123 1113